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Lending Policy

Last Updated: February 12, 2026

You understand and acknowledge that Affinity Next, LLC, the owner and operator of LoanPersona.com (collectively, "LoanPersona.com," "Affinity Next," "we," "us," or "our") Fair and Responsible Lending Policy (hereafter "Policy") is intended to be read in conjunction with this Website's Terms of Use and Privacy Policy. This Policy is created in an effort to provide you with important information regarding your rights as a consumer and practices that may be applicable to our Network Partners. The contents of this Policy are not designed and should not be construed as legal advice. Any inquiries you may have regarding your loan or any loan offers should be addressed directly with the lender.

Introduction

LoanPersona.com is not a lender or party to any loan or other transaction, does not broker loans, and does not make loans or credit decisions. We transmit the information you provide to third-party lenders, lending networks, and financial service providers in our network ("Network Partners") who may use a soft credit check to assess your eligibility for a personal loan or other financial product and may then provide loan offers. LoanPersona.com is committed to working with responsible Network Partners who maintain policies designed to protect consumers against abusive, misleading, or fraudulent lending practices. You can learn more about how Network Partners assess your eligibility for a loan in our Terms of Use. The amount of any loan offer, if one is made, will vary depending on the lender, your creditworthiness, and applicable state laws. There is no guarantee that you will be presented with any personalized loan offers, or that you will qualify for the rates, fees, or terms shown on this site. If you receive a loan offer from one of our Network Partners, it is important that you review each lender's terms and conditions before proceeding with an application. At the point of application with the lender, you may be subject to a full credit check.

Commitment to Fair and Responsible Lending Practices

LoanPersona.com encourages consumers who believe that a lender has violated any applicable law or regulatory requirement to file a complaint with the Consumer Financial Protection Bureau or any applicable regulatory or enforcement agency. LoanPersona.com strives to work with reputable Network Partners that adhere to applicable consumer protection laws and responsible lending standards.

The Equal Credit Opportunity Act (ECOA)

The Equal Credit Opportunity Act prohibits discrimination in any aspect of a credit transaction based on race, color, religion, national origin, sex, marital status, age, receipt of public assistance income, or the exercise of any right under the Consumer Credit Protection Act. This Act applies to any extension of credit.

Fair Credit Reporting Act (FCRA)

The Fair Credit Reporting Act is intended to promote accuracy, fairness, and confidentiality of information in consumer reporting agency files. Under the FCRA, consumers have the right to know the information contained in their credit file, be informed if information in their file has been used against them, dispute incomplete or inaccurate information, receive one free disclosure every twelve months from each nationwide credit bureau, request a credit score from consumer reporting agencies for a fee, limit access to their credit file to those with a valid need, and limit unsolicited credit offers by exercising opt-out rights.

The Truth in Lending Act (TILA)

The Truth in Lending Act is intended to promote informed use of consumer credit by requiring clear disclosure of loan terms, costs, and fees before a consumer becomes legally obligated on a loan. This includes disclosure of the annual percentage rate (APR), finance charges, payment schedule, and total payments. Lenders are required to provide these disclosures prior to execution of loan documents.

Americans with Disabilities Act (ADA)

The Americans with Disabilities Act prohibits discrimination against qualified individuals with disabilities and requires that they be provided equal access to goods and services offered by private businesses. LoanPersona.com supports accessibility and equal access principles.

APR Disclosure

The Annual Percentage Rate (APR) is the yearly cost of credit expressed as a percentage and includes certain fees associated with originating the loan in addition to interest. By law, the lender must disclose the APR before you enter into a loan agreement. State laws may limit the APR that lenders can charge. You should carefully review all loan disclosures provided by any lender before agreeing to any loan.

Debt Collection Practices

LoanPersona.com is not a lender, does not fund loans, and does not engage in debt collection. We aim to work only with reputable lenders who adhere to fair debt collection practices and applicable guidelines. LoanPersona.com supports the principles of the Fair Debt Collection Practices Act (FDCPA), which prohibits debt collectors from using misleading, abusive, or unfair practices in an effort to collect debt. If you believe a lender or collection agency has violated applicable debt collection laws, you may report the matter to the Federal Trade Commission or other appropriate authorities.

Implications of Late Payment and Non-Payment

If you obtain a loan from a lender, it is important to understand the implications of late payments or non-payment. Each lender establishes its own policies regarding fees, penalties, and consequences associated with late or missed payments. Consequences may include additional fees, negative impacts to your credit history or credit score, collection activity, and legal action. You should review all loan documents carefully to understand payment obligations and any potential penalties before accepting a loan.

State Regulations

LoanPersona.com maintains a due diligence process intended to help ensure that participating Network Partners operate in accordance with applicable federal and state regulations. However, LoanPersona.com is not responsible for actions taken by third-party lenders or service providers. Individual states may have specific laws governing lending practices, including limits on interest rates, fees, loan terms, and repayment conditions. Consumers are encouraged to review and understand the laws applicable in their state and to carefully review any loan offer before accepting it.

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